#AWAYWITHRAIE | Meet the man behind the camera
Made for summer days, join Raie as we take you on vacation. Slide into your favourite swimwear and escape to warmer places. Raie's classic and speckled shades make the perfect match for any sun-filled adventure. Travel along the palm tree-covered islands, sheltered lagoons and crystal clear water.
We chat to Nick our #awaywithraie photographer on how he makes an image come to lfie.
The new Raie Eyewear campaign, Away With Raie, is inspired by sun-kissed sands, dip worthy water and palm trees. How do you portray this muse in your photos for the new campaign?
N: For me personally, I felt like Grace's position within the frame in relation to the three elements of sand, water and the surrounding nature would be really critical in how the audience perceived the photos, as well as the narrative that the story tells. One thing I try to focus on is Grace's facial features and the particular angle of the glasses, this way I like to think I give the sunnies a real purpose in the image.
In order to create beautiful images what are the steps to making an image come alive?
N: As I said before, the position of the sunglasses on the model's face really dictates the photo for me, but also the body language in terms of how comfortable the individual is in front of the camera. But after that, I really just try to have fun and be in the moment to try and capture whatever particular image is in my mind for the campaign.
What and who inspires your imagery the most?
N: A lot of Fashion, Music, Architecture and Photography tends to inspire me, I have a couple of favourite photographers but they all shoot a different type of genre of photography like street, fashion and architecture, some would have to be Alan Schaller, Viktor Vaugher and Teddy Richardson.
You have created some amazing campaigns for Raie in the past, what was your favourite to work on and why?
N: Probably my first one, just because I'd never really done something like this before, I was just shooting for the fun and joy of capturing moments between mates and life experiences. The whole idea of a campaign for me to shoot prior to the first one would have been a dream, so I'm super amped for the opportunity, to say the least.
How do you feel living in the surf spot of the Gold Coast reflects on your creative processes?
N: I personally have never felt too affected by the Coast in terms of my creative process, I've always found inspiration through music and artists who have been abroad, but by finding my own personal style I feel like some of the Coast is somewhat reflected in my photographs.
What are 3 key things in your bag on a day on set?
N: My Nikon D3300, my Yashica T4 and my Olympus om1.
Why do you choose to shoot on film?
N: I choose to shoot on film because I have always been drawn to the effect in which film portrays, I love the grain, the suspense of waiting until you pick up your film because you never really know what you've gotten, its all just so raw, you can't take a photo and change your settings in terms of exposure or shutter speed, it just is what it is and sometimes its epic and other times it isn't. For me also I just feel like it's another way of portraying a narrative throughout an image. To me it's almost like the film is another perspective of photography away from the DSLR.
Follow Nick here
Photographer: Nicholas Clark-Burton
Model: Grace Roberts