Raie began in the Gold Coast, founded by Gemma in 2019, who designed every pair herself with a clear vision: to make sunglasses that are effortless, flattering, and easy to wear every day. Not loud. Not trend-driven. Just really good eyewear that fits seamlessly into real life.

When I stepped into Raie, that vision was something I felt strongly about protecting. Today, I design each pair myself, working closely with a small team to continue what Raie has always stood for, while evolving in a way that feels modern, elevated, and true to its origins.

At its core, Raie is about effortless luxury. Sunglasses designed to elevate your look and your confidence, without the designer price tag. Timeless silhouettes you’ll reach for daily, not trends you’ll regret after one season. Every style is thoughtfully considered, polished, and designed to feel like an extension of you. Never cheap, never overdone. I believe the best style feels natural. Quiet confidence over loud logos. Pieces that don’t shout, but leave an impression. Sunglasses that make you feel put-together without trying too hard, the kind you throw on and instantly feel like yourself, just more refined.

Raie is designed for real life. For busy days that turn into slow nights, for walking, working, travelling, and everything in between. We focus on quality, comfort, and wearability, creating frames that last and feel good every time you reach for them.

Raie is for girls who value style that lasts, who care about how things are made, and who want sunglasses that make them feel like that girl: effortless, confident, and unforgettable.

Designed in Sydney. Worn everywhere.
- Chloe xx